Recommending Based on Genuine Fit, Not Margin

A recommendation should reflect what genuinely fits the customer’s pet and situation, not simply the highest-margin or most heavily promoted product — the same principle covered in this academy’s nutrition advisor course applies broadly across all retail advising.

Avoiding Pressure Tactics

Genuine advising means presenting honest information and letting a customer make an informed decision, not applying pressure tactics or urgency that isn’t genuinely warranted.

Being Honest About What a Product Can and Can’t Do

Overstating a product’s benefits or capabilities misleads a customer and ultimately damages trust when the product doesn’t deliver on an inflated claim.

Handling Upselling Honestly

Suggesting a genuinely relevant additional product is legitimate and can serve the customer well; suggesting something unrelated or unnecessary purely to increase a sale total is not, and customers generally recognize the difference over time.