Field Scenario
A new retail advisor assumes their job is mainly to help customers find products quickly, with no real expertise required beyond knowing where items are located.
What You Actually Explain
- A genuine product advisor role involves real expertise, not just product location knowledge
- This role draws on nutrition, grooming, training, and species-specific knowledge covered across this academy
- Real industry standards from organizations like PIJAC inform what responsible retail advising looks like
- Customer trust depends on genuinely informed guidance, not just efficient transactions
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