A Real Industry Standards Foundation

PIJAC, founded in 1971 and now operating as Pet Advocacy Network, represents the responsible pet care community’s expertise to legislative and regulatory bodies — their real, documented standards inform what responsible pet retail actually looks like.

What a Product Advisor Actually Does

A product advisor helps customers find genuinely appropriate products for their specific pet’s species, life stage, and needs — combining real product knowledge with the honest, customer-first approach covered throughout this academy.

Why This Role Ties the Whole Academy Together

This role draws on knowledge from across this academy — nutrition, grooming, training, health, and species-specific care — applied specifically to helping a customer choose the right product for their situation.

What This Course Covers

This course covers species-appropriate guidance, navigating this catalog’s full product range, health and safety recommendations, recognizing when to refer to a veterinarian, ethical selling, and building genuine customer trust.