Field Scenario
A customer chooses a product based entirely on appealing front-of-package marketing language, without looking at any of the underlying label information.
What You Actually Do
- Help the customer understand what specific claims on the label actually mean and whether they reflect a regulated standard
- Point out any more substantive information (ingredient lists, guaranteed analysis) relevant to their decision
- Explain the distinction between regulated claims and general marketing language honestly
- Support a genuinely informed comparison, not just a decision based on packaging appeal
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