Field Scenario

A customer chooses a product based entirely on appealing front-of-package marketing language, without looking at any of the underlying label information.

What You Actually Do

• Help the customer understand what specific claims on the label actually mean and whether they reflect a regulated standard
• Point out any more substantive information (ingredient lists, guaranteed analysis) relevant to their decision
• Explain the distinction between regulated claims and general marketing language honestly
• Support a genuinely informed comparison, not just a decision based on packaging appeal