Situational Guidance: Field Application

Lingrand Pet Shop Academy

Pet Retail & Product Advisor Training

Pet Retail & Product Advisor Training Seasonal and Situational Product Guidance Situational Guidance: Field Application PIJAC (now operating as Pet Advocacy Network), founded in 1971, represents the experience…

Field Scenario

A customer mentions their dog is getting older and starting to slow down, without asking a specific product question.

What You Actually Do

  • Recognize this as a life transition that likely involves multiple, connected product needs
  • Proactively mention relevant categories: senior-appropriate nutrition, mobility support, comfort accessories
  • Address this holistically rather than waiting for a specific product question
  • Connect this to the broader wellness perspective covered throughout this academy
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