A Real Regulatory Framework Behind Pet Food

AAFCO sets the actual standard behind pet food nutritional claims in the US — a dog food can only claim to be “complete and balanced” if it meets AAFCO’s nutrient profiles or passes an AAFCO feeding trial, a framework adopted into state regulations nationwide.

What a Nutrition & Wellness Advisor Actually Does

This role involves helping customers understand pet food labels, matching products to a pet’s actual life stage and needs, and providing informed, honest guidance — not diagnosing medical conditions or replacing veterinary nutritional guidance.

Why This Role Matters for This Catalog Specifically

Given this catalog’s extensive food and treat offerings across dogs, cats, birds, fish, and small animals, genuinely informed nutrition guidance is directly valuable both to customers and to the business itself.

What This Course Covers

This course covers reading pet food labels, understanding AAFCO life stage claims, feeding trials versus nutrient analysis, species and life-stage nutrition needs, weight management, and recognizing when to refer a question to a veterinarian.