Field Scenario

A customer compares two dog foods and is confused why one lists “chicken” as the first ingredient but seems to have less actual protein than a food listing “chicken meal” first.

What You Actually Explain

• Ingredients are listed by weight before processing, which includes water weight for fresh ingredients like whole chicken
• Chicken meal is already processed and concentrated, so it can contribute more actual protein by weight in the final product
• This is a common point of confusion that a genuinely informed advisor should be able to clarify
• The guaranteed analysis panel gives a more direct nutrient comparison than ingredient list order alone